Serena, as our Marketing Coordinator, plays a pivotal role in elevating our brand presence and showcasing our distinctive services. Armed with creativity and a strategic mindset, she ensures that our messaging resonates with clients seeking high-growth and high-cash flow properties across Australia's diverse markets. Serena's expertise lies in crafting compelling narratives that captivate our target audience and effectively communicate our unique value proposition. With a focus on enhancing our brand visibility and market positioning, Serena contributes to our success in the competitive landscape as a buyers agency.
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Key expertise
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Notable Achievements
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Serena Wilkie
Professional background and expertise
Your journey into real estate investment
I started my real estate career in 2021, and since then, I've taken on various roles, including marketing coordinator and executive assistant to sales agents. Along the way, I earned my certificate of registration and real estate license to deepen my knowledge. These experiences have given me a broad understanding of different investment sectors within the property market.
What I love most about this field is its constant evolution—it keeps me engaged and eager to continue learning and growing.
Areas you are most knowledgeable
Through my experience, I've developed expertise in several areas, specialising primarily in both residential and commercial real estate.
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Achievements and client success stories
Since commencing, increasing the overall visibility of the brand, including the recently (January 2024) launched instagram page to highlight client success stories and results we've managed to deliver as a team.
Personal philosophy and values
I am proud that my work within the marketing team can influence how we help clients as an organisation. I do this by ensuring our messaging is clear and talks to solving the problems everyday Australians face when it comes to property. This means understanding their unique objectives, risk tolerance, and financial aspirations, so that we can deliver content and a message that resonates.
Hobbies and interests
Outside of work, I'm passionate about maintaining a healthy lifestyle, exploring new experiences, and enjoying good food. I'm a regular at the gym and like to stay active through various forms of exercise. Reading is another hobby I deeply enjoy.
These activities not only help me balance my work and personal life but also enhance my professional skills. The discipline from my fitness routine and the knowledge gained from reading contribute to my overall effectiveness. By prioritising self-care and personal growth, I'm better prepared to handle the demands of my job and deliver high-quality results for our clients.
Vision and Future Goals
As the real estate market evolves, there's a clear trend towards offering specialised services to meet the diverse needs of buyers. This shift towards a more personalised and client-centric approach is reshaping the industry.
Professionally, I'm keen to deepen my expertise in real estate investment through ongoing learning and professional development. I also plan to boost my leadership skills by tackling more complex projects, mentoring junior colleagues, and nurturing a collaborative team environment.
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